Privacy Policy

{{brand}} (“we,” “us,” or “our”) explains how we collect, use, share, and protect information on {{domain}}, our forms, and phone numbers displayed on our site (the “Services”). By using the Services, you agree to this Privacy Policy.

Information We Collect

• Information you provide: name, phone number, address, city, ZIP, service needs, preferred contact time, and notes you submit.
• Lead & marketing parameters: UTM tags, referrer URL, landing page URL, ad platform identifiers (e.g., gclid, msclkid).
• Device & usage data: IP address, browser/user agent, pages viewed, and interactions with links and buttons.
• Communications: If you contact us by email or form, we collect your correspondence. Calls to numbers shown on our site may be routed through call-tracking and may be recorded where permitted by law.
• Cookies & similar technologies: We and partners use cookies and pixels for analytics, functionality, fraud prevention, and advertising.

How We Use Information

• To process your request and match you with up to three independent locksmith providers.
• To communicate with you about your request and related services.
• To operate, analyze, improve, and secure our site and marketing.
• To comply with law, prevent fraud, and enforce our Terms of Use.

How We Share Information

• Service providers: Vendors that help us run the Services (hosting, analytics, communications, call-tracking, security).
• Independent locksmith partners: We share your request details to obtain quotes and availability. By submitting a request, you authorize this sharing.
• Advertising & analytics partners: We may share limited data (e.g., cookie IDs, device data) to measure and improve advertising.
• Legal and safety: When required by law or to protect rights, safety, and security.
• Business transfers: In connection with a merger, acquisition, or asset sale.

“Selling” or “Sharing” Under State Laws

We do not sell personal information for money. We may engage in activities considered “sharing” for cross-context behavioral advertising under some state privacy laws. You can manage certain cookie-based sharing via your browser settings and any “Your Privacy Choices” link (when available).

Data Retention

We retain information as needed to provide the Services, comply with legal obligations, resolve disputes, and enforce agreements. Retention periods vary by data type and purpose.

Security

We use reasonable measures designed to protect information; however, no method of transmission or storage is completely secure.

Children’s Privacy

The Services are not directed to children under 13, and we do not knowingly collect personal information from them.

Changes to This Policy

We may update this Privacy Policy. The “Effective date” above reflects the latest version. Material changes will be posted on this page.